Starbucks stock is still hovering around 17 bucks and I know that in time it will rise again and all will be well with the company. But folks around me insist that Starbucks, the concept, the powerhouse, the game changing latte weidling third place construct is history. McDonald's is moving in. Ummm you mean like captain cina-melt and big mac's are taking over the third place? My third place?
Starbucks coined the term 3rd place when they launched their store concept. Home is 1st place, then work is 2nd.. and coffee lounging is 3rd.
But now it appears or at least people keep telling me Starbucks is goin down, that model o biz will fail, boom crash.. but i just don't see it happening. I never see my love for a yummy latte coming from the banner of a place that serves me big mac's. It seems oddly wrong to me. Its like getting fine china from a homeless person, I just don't see it, I suppose they could have some fine china on them somewhere but odds are, they probably don't. But again, hey you say they might.. may be.
Anyways, I just see too many compelling factors. Apple deals, free wifi, good coffee, established infrastructer base, it seems to all click really. Granted its a recession and all I see that, but thats tempoary. People are still blowing cash on luxury items. That's what I think has shifted in terms for Starbucks, they worked hard to be established in people's everyday commute, everyday juant into the real world. Then when they got there, they exploded, they were part of life, no longer a luxury, they were essential. Then the market explodes, fear arrives and reccession sets in and the one staple of life goes where? People insit it dies, yet I feel it just goes back to being a luxury item. Still thriving but only in small occurences.
In th end, while my $4 dollar latte has shifted back into the luxury category for my consumption, it will never fall under the banner of "do you want fries with that?" cause that my friends is not my 3rd place.
2 hot cherry pies for a buck, that, however is a deal.
Tags: mcdonalds, starbucks
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