so much for planned hackability...
I was excited to see the masses breathe life into the limited no 3rd party apps allowed iphone. It seemed like a great union of festering creatives able to run free on the iphone propelling into astronomical headlines, press and kudos from the design community. Underdogs could be underdog and Apple still made out like a bandit.
I still stand by the idea of planned hackability. It seems like an obvious plan to make your product accessible and tasty for a long frickin time, however Apple has taken the counter card bricked, or made ruin, a ton of phones with their 1.1.1 update that just hit the airwaves it seems.
I have to say that sucks. It mainly affects unlocked iphones, and while I wasn't planning to unlock my future iphone I did plan on installing many of the cool new home grown 3rd party apps out there that make the iphone ever so more delicious than it is. And now those 3rd party folks are affected too which is brewing a PR storm, as Scoble calls it on the web.
Just delivering on the threat of bricking folks is brewing a bad storm for Apple, despite however defiant they wish to be. Two things will occur after this.
First, the community will be weary of new updates from Apple, trust is lost so now when 1.2.whatever arrives a large portion of the engaged excited and news spreading community will wait, awhile, before installing that update. Especially if its minor fixes. People will make due with whatever experience issues they are having with the device to keep it open, playable and fun. This is a not a win for Apple, this is a slap in the face of future innovation and promise Apple would like to continue to bring to device. But its lost now, you burned that bridge and now you get extreme hesitation across the board.
Second, the fragmented experience begins to formulate and be the norm. Hackers will double their efforts to inform and make safe future updates. In hidsight this could be a feature of the planned hackability strategy but the fragmentation of experiences weakens the brand unity since its obviously lost.
People will learn from this update and be very cautious of the next one. You made of made an amazing product Apple but you, and no company owns its future experience. That is soley in the hands of the people that use it. Your customers own your future experience, and today you messed up on that one big time.
Tags: apple, iphone, scoble, hackers, pr
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