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October 09, 2006
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HELLO 1.65 BILLION
Holy cats its happened.
Lately YouTube has been in a sea of blog postings online. Just a month ago there was a rash of "down with youtube" like postings. Everyone seemed high on the bashing factor, slam that tube, sucktube, craptube, its bad tube.. bad bad bad... today youtube sells to google for 1.65 BILLION in stock. Kids thats frickin HELLYAtube if ya ask me.
MySpace sold out to Fox Media for 587 million... youtube to Google - 1.65 BILLION. DAMN!
So what's all this mean? Bubble is back and its full on baby. All the players are in the race to buy and own this space, and its not a 2.0 scene, its you create it, you believe it, you drive it space. Sure youtube is a 2.0 like venture, its more a user created generated hype portal of goodness. More so I think its a reflection of what Google wants to see more of, they want to see themselves more and more and MORE in the headlines, the press clippings, the vibe, the word, the scene, they want to own that scene and remind every day they own it.
Snatching up YouTube is a huge win for them. Course you may consider that theres lots of tube like compeition out there eh? Well none of them drive traffic like youtube does.
Sure yahoo bought a bit with JumpCut, but that service is more of an experiment in 2.0 like technology not a full on portal like youtube.
Course part of me sees youtube like a cable offering of 95 asian anime mix channels, 25 tech video channels, and 100 self blog channels,.. oh ya and about a billion one off channels with "thats some funny shit" videos. Quality control is youtubes biggest problem, that and what to watch, theres just so much. Its a mass hive mind, mass creativity, mass inspiration, mass ideas, visualized and dancing in yer mind 24/7 ever evolving ever increasing. Getting clarity out of that will be Googles goal, that and the massive ad marketing potential of it all.
Mayhem people, mayhem! So take a big wiff of youtube and look out there right now, you, look now. What else do you see with potential. What else do you notice that could be it. Hmmm that is the next 1.65 billion dollar question if you ask me.
Next up google buys digg.dot.us or a techeme news portal for 5 mill or so.
.......
Maybe there's other forces at work here. A plot unfolding slowly... i mean didn't a few key google peeps just get on Mac's board of directors.. advisors? What if the iTV comes out with a nifty little google/tube playback ability.. thats one box tapping a crap load of content, again, clarity is key, but volume is present!!!
So what if google kills off all the ripmixburn type of content on youtube, that whole copyright thing? Well its good and bad. First the bad, it tells a huge portion of youtube users to go F themselves. I make music videos, and now i cant post them cause i'm violating some stupid rights agreement. Which is silly really, for what im doing with those videos. They are paying homage to the artists more than abusing them. And they generate hype and interest. YET, it could very well happen, google slaps on the cuffs and no more rip mix tube. Which is a bad move i think, cause thats what you tube popular, or at least enabled anyone to post. So if that happens, many flee to the next tube, and im sure its out there or positioning itself right now as the other place to go.
The good will be that clarity arrives on the scene faster. Cut out all the noise and the service could clean up a bit to the point that bigger players arrive. So whos more valuable consumers, everyday users, people like you and me, or hollywood? If you appease the gods and show hollywood that yer balls to the wall about rights management then you can bring them to the table easier, hell they may even pay to play. Now that iTV box seems even more interesting for hollywood folks. Course this still means many of creators are miffed and we're leavin the party.
Maybe thats what youtube saw as an end gamble risk. IF they cracked down on rights, that kills inspiration for others to believe, enable, and create. Which drives the site in the first place. Cause at the time perhaps, big players just didnt believe in the overall concept, but now the concept seems viable, and with googles 1.65 purchase of it, its validated viable goodness, so what happens to the remix kids? Killed off or embraced enabled goodness?
Maybe google will ride the fence and do a mix of both. Maybe they can see whats the threat and whats not. Is my music video more of a threat than say a whole episode of the simpsons?
........
interesting YouTube/Google facts...
- Stock for stock transaction (for $1.65 billion)
- YouTube will operate independently to “preserve its successful brand and passionate community”.
- YouTube will continue to be based in San Bruno, CA, and all YouTube employees will remain with the company.
- The number of Google shares to be issued in the transaction will be determined based on the 30-day average closing price two trading days prior to the completion of the acquisition.
– Yahoo and News Corp. were the other suitors.
– Sequoia holds roughly 30% of YouTube, so would get a big exit… it was an early backer of Google as well.
Staci adds: One interested party has suggested to me the Sequoia connection is what’s at work here. Sequoia’s Michael Moritz has been a Google director since 1999 while Roelof Botha and Pierre Lamond are on the YouTube board.
Hmmmm looking over some the news points on this item... apparently YouTube will retain its brand and people. It won't merge with Google per say. But be part of it? So its like a sub-division of Google? Hmmmm maybe the paranoia of killing of its user base wont happen after all. We'll see. Its a nice deal for YouTube thats for sure. They can keep on trucking, and google benefits from their goodness. Quite a generous offer from Google if you ask me. 1.65 and we own you yes, but you own yourselves.
.........
Course the big news point here is how this effects the Story Thus Far - the Intel Imac Ride Experience Ramble video blog show? Well it doesn't, the show must go on. I like YouTube's ease of uploadness, tracking of comments, and overall usability of the site.
Technorati Tags: youtube, google, techmeme, digg, diggdotus, jumpcut
October 03, 2006
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