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innovation is the new buddy christ

About a year ago I gave a presentation to the gang here at lextant about how innovation had transcended beyond the dictionary and occasional buzz word and moved on the full fledged standing of being the new buddy christ.

It was a joke of course, a play on words, a whimsical witty tale about how the word innovation had exploded on the scene as THE word for everyone to play with. And in fact it did, everyone was using it, it became the big center piece in every biz mag, trade mag, tech blog, pr piece and more.

Today I smirked when i came across trendwatchings piece entitled "innovation overload".. have we become too innovative? In some ways innovation now a bit like old news, its a defacto standard that "ya" gotta bring to the table.

Its not sexy enough to be the buddy christ any more... what else ya got.. just innovation? PFFT, everyone has that, what ELSE do you bring to the table?

User Centered Design...? OH REALLY? Show me! PROVE thyself or be judged! Infinitely beta? DuH! So is everyone else, NEXT!

Bring me the sauce? That's a new term I'm seeing more and more on the net, maybe SAUCE will end up on the cover of TIME someday.

STEVE JOB'S BRINGS THE SAUCE? - P.34! ... and remember you saw it here first!

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