ethnography is a dirty word!
Ok not really but its always interesting to hear people come across words that they feel could be too "academic" or bad for an intended audience.. Anyways listen to Kelly Goto from gotomedia talk about design ethnography.
Comments
Dan - Just to clarify - I am not trying to replace or mis-represent the importance of true social science or academic research. I am merely an evangelist for what I call 'design ethnography' which is a combination of contextual research and design process to create experiences that truly merge with customer's lifestyle. :-)
Posted by: Kelly Goto | August 13, 2006 02:14 AM