Floozy Speak!

Ok so its a bit slow today.  My chest cold is workin on me as well.  I think Mary has finally infected me, I resisted for along while there.  Ahh well.  Ok now OVT here, this is something i sketched out on the back of my todo pad.  I dunno I was thinking about a few things.  First I’ve gotten alot of good feedback from people regarding my web2.0 presentation, many folks want to know how where to go, how to start, they whole absorption into the 2.0 scene.  So I started thinking about my process and what grabs me and what leads me to.. well other things, ideas and thoughts.  So I cranked out this bit blurb.  

At first I called it a therapy cause its alot like that.  You get in and you absorb and explore and you get better cause you start seeing everything, its like redbull for the brain, you get it, you really start to see things.  LOL I guess that could be seen as good or bad really.  Its a theory in the sense that its well, an idea of how i do something.  

The name just came to me, the vibe is really want i’m after in the end, where’s this vibe going.  Vibe’s everything really, where are people, where is tech, where are the dreams, where they possibles becoming can dos, here, there, the web, and so on.  

Observational Vibe Therapy

Explore, Absorb, Assess, For See

One part therapy two parts theory, OVT is a series of steps to take you closer to what you don’t know in order to see where it may go. 

Right now a generation born into the digital age that you and I are just now beginning to cope with, thrive on the vastness of all that is capable on the web. 

You’ve heard the heard the buzz of the ipod, the file share, the bit torrent groupie.  Their after effects are felt in the products we own or soon to buy.  Their residue is exposed life a flash frame into all facts our everyday life.  What’s happening out there on the web, how can we possibly keep up?

Observation Vibe Theory (therapy), is a process I use to infuse the culture of the now, that digital signature of “in” to help me for see what is to come in brands, technology, trends, and new social norms. 

The end result – a stroke of the brain

Let’s break down the process:

First there are no initial defining principals; we are studying them, those people, that force you are curious about.  In most cases I’m looking at the force that pursues the web and pushes it along, forcing down the road of innovation. 

Explore

-         Where are they going?

-         What are they doing?

-         How do they do that?

-         What are their constraints/accelerators?

-         Is there an aura?

-         Document your findings via the map

Absorb

-         what brands are in play?

-         What products are in tow?

-         What attitudes are being motioned, voiced, and expressed?

-         What forms of communication are being ridden?

-         Does it have a color?

Assess

-         Define the persona

-         Define the tribe

-         Define the value

-         Define the audience

-         Define the effects

For See

-         Is it real?

-         Stand back

-         What can you see?

-         Inject and Participate

-         Skip a Beat and Rethink