Floozy Speak!

Gather, a new news– come create, we all like benefit-2.0 site that i checked out yesterday is getting its share of web2.0 slammage via the collective mind on the web today.  Seems alot of people really don’t like it.  I haven’t tested it enough to say what I think is up with it.  Intial impression wasnt too bad really, seemed like a cool idea, thought the site looked cool, but then again, haven’t used it. 

Everyone is screaming for content these days, Gather seems like it’d play right into the blogging scene but it competes with blogs themselves and other like sites. 

One thing I did like was this bit quote taken from Kareem Mayan’s Weblog.  Which is sooooo tasty, I just dig it.

“Marketing is no longer all about reach; it's now also about influence, conversation, and a good product.“

Why?  Conversation.  In research over the past two years or so there’s a growing need to present, have, discuss, and emphsize the “conversation” which to me is aka the story.  Its all about the story, the brand has a story, the product has a conversation, what is that conversation, why does it matter to me, how does it, should it influence me?  Its a tasty bit quote that reminds me, yes, conversation is good. 

Now whether or not gather blows?  I can’t say really.  Its a trend we’ll see more of, more and more of these types of sites will spring up as we all get a bit more connected.