notes from the kick
Back in October I attended a Trendwatching Seminar in Chicago. At that seminar I sat around the W hotel for a bit, read a few magazines, and typed away a few notes on the sidekick. These are those notes... in thier purest, notey-ish form. I'm not gonna revise them much, I'm just gonna spit them out here, its kind of an interesting read trying to recall just what i was thinking. Line breaks between paragraphs indicate seperate notes. Some rants, others are whimsical wordings... Some definations for you: (fast c= fast company magazine), (adv=adv films), (w=hotel w), (c2=cokeC2),
READY SET GO!
Fast c talks about the gut as being the number 1 move groove factor for
the future, when to make gut calls and when do u need research to step
in, know yer gut but be couragousness enough to not use it when u need
more data, maybe gut minders fear data, fear the aspect of not being in
control, that control that is vision and vision combined with un
stoppable will and excessive spending can be amazing, a topic that takes
me back to the static argument of adv, can u truly make it and they will
come or do u need to make sure they'll come first, what's the threshold
of acceptable fares... Numbers, is there always a 2% population that
will simply buy anything, is it wrong to exploit that, or is it a
reward to continue to give them something new, makes me think of
spencers, they always had such redundant crap, the black over 40 gifts,
the lude porno games, joke wares, little true innovation, more gusto
with the musto at little cost.
Fast c, page 38. How to fix coca cola, my take on the experts...
Al ries, u want to get back to the real essence, the real thing, problem
is the real thing can eat thru a tooth in x seconds, the real thing was
really bad for u, sure tasty now and then but hardly a life brand, real
thing is what people know, good tag line, established but real thing as
coke the brand image and not the actual substance cuase then yer pushin
battery acid
Tom pirko, u want new brands, why, more seperation of what the consuner
already can't handle more x related to y to z to e to r to y to k,
consumers are overloaded with choice, and brand dev u do is wasted is
the product donest fully deliver on taste and exp, yer talkin big bucks,
innovate yes, but with in the established,
Daniel, u want a 40oz can right? U want more, more moreeeeeeeeeee
I say, c2 is working, c2 is the next step, diet c is still a nuff said
baseline product, I say bring back the smart wareness of coke,
Courage, honesty... I like that better.. Honest upfront courage maybe
that's better but what is the true vision of ur brand, yer ideal, yer
placement, how do u distill it down into a living breathing essence
Ya know the w is a good source for inspiratoon, u can't help but be
grooved by this place, with classic golden brass maybe looks golden
surely not classical engravings in the cieling arch ways, smybols of
vines and grapes and angels... Comfy chairs and club lite dim but not
dark lighting, tinted glass panes what say whiskey blue that look out on
to the street with a cool igloo blue tint, projected scenes on the main
arch way, bubbles landing on blades of grass, flowers twissiting I the
wind, perfectly aligned messages day wonderland, w, willing, music u can
just barely make out, its like that everywhere, all the same volumes,
just out of reach, ok aside from the waiter juggling 34 plates
clankering back and forth... We had a good moment there.
All too oftwen I've shurgged off my own ego makin the statement to mind
that I done need it, when clearly I do, we do, credit check fast company
tells me, gets me thinkin, maybe we all need to take vredit now and
then, rise up and take a bow, its not about first, its about credit,
take some credit
So nike is comin out with mp3 shades, lance wore them, but with fearsa
over cell phones too close to our heads and tumors and cancer do we
really want to strap an ipod to our face... And what good is a 128mb
device these days in the era of 60+ gig portable devices, we need
projected some devices, we check in, assert our id #, the cameras and
cpu tracks us and projects our track listing to us, we opennly call out
what we want to hear
Seems the w does sell music, good stuff too..playin pink..immmm comin
out...
Those that don't innovate tread lightly on the shores that do
The little things u remember, w should have an online tune into the w,
listen in on what the w is playing
Sometimes I think this phone rocks standing next to cell phone towers
This phone is utter crap at times, one simple 1.87 foot fall and sim is
dead!
So its sunday, 10pm, alarm set bout to sleep. I read the latest
fastcompany, 101 top ides for the future, 1 is age of intuition, duh,
gut over focus grps, I can see that, but all the more reason yer
product/brand should scream out that its intuitive. Gut works when yer
tellin a story n the ride isn't long but if there's a journey ahead a
user expects some placed confidence and intuitive deisgn, all the more
reason why research is important.
Fringe foundattion of founding fathers
--dan
Finally, its official - the Sidekick II gets in sync! At last total no brainer sync-age for the hiptop to outlook and back! Wow, this is really really nice. Happy I am! Smile I will. Merry.. or mary.. that is I will be! 
So for the next 6 months I have not just weight loss goals but a few others as well, I'd like to try yoga, get my warmups down - heck actually do warmups, do more stretches, consider tai-chi etc maybe, honestly try some meditation, develop a good at home plan. Mere goals, minor really. And remind myself its ok to go slow, yer not in a rush, just get to the gym, I dont care if you get a water there or read the newspaper, or just use the pool, go to the gym. Thats the big hurdle presently. 
