i keep seeing this
I keep seeing this lovemarks graph on the net lately.. had to check it out.
Lovemarks | Brussels, Belgium, Apr'03
From brands to a fast word on management - the other half of the brand management equation. You won't get to Lovemarks by management - doing things right. Nor just by leadership - doing the right things. The fast track to Lovemarks takes a higher road. One word. Inspiration.
Inspiration to make the world a better place;
Inspiration to embrace emotion rather than fear its power;
Inspiration to touch consumers with ease and grace.
Inspiration turns up the heat. Awakens people to action towards purpose. Makes them Inspirational Players. It takes individuals and organizations from high performance to a theory and practice that is my academic focus. Peak performance.